Research for When the Cost of Being Wrong Is High
Helping Leaders Make Hard Decisions Under Uncertainty.
I work with startup founders, CXOs, and product leaders to convert ambiguous market signals into structured, decision-ready insights.
When decisions are expensive and the data is messy, I help you find the signal fast.
Core Research
SMB SaaS – Retention Dynamics & Operator Playbook
Original framework for operating models in SMB SaaS.
Problem Framed: Retention is the silent killer in scaling SMB SaaS products.
Analytical Angle: Operator-grade unit economics and retention levers.
Who This Is For: SaaS Founders, Operators, Investors.
Decision Impact: Informs pricing, retention strategy, and capital allocation.
Fintech – From Scale to Sustainability
Navigating trade-offs between rapid growth and regulatory compliance.
Problem Framed: Scale vs. compliance friction stalls fintech growth.
Analytical Angle: Regulatory containment zones for phased market entry.
Who This Is For: Fintech Founders, Compliance Leaders.
Decision Impact: Informs launch sequencing and risk mitigation strategy.
Digital Health Transformation
Ecosystem dynamics in a highly regulated sector.
Problem Framed: Complex stakeholder incentives block digital health adoption.
Analytical Angle: Structural risk and regulatory constraint mapping.
Who This Is For: Healthcare Strategists, Regulated Sector Leaders.
Decision Impact: Informs market entry timing and stakeholder engagement.
Applied Work
Founder Testimonial — Fintech
"Through structured market research, Tamarai Selvan and his team highlighted key legal and regulatory considerations we hadn't fully mapped. This helped us gain clarity on a responsible and compliant path to launching our platform."— Founder, TradeCrafter
Related: Fintech – Scale to Sustainability
DentOnly — GTM Strategy
Challenge: Market entry validation in a crowded dental SaaS landscape.
Outcome: Structured research across 300+ clinics. Developed a 5-factor lead scoring model to prioritize decision-makers.
Selected Research
Engagement Types
Each service maps directly to the type of research shown above. Built to produce decision-ready outputs, not reports.
Strategic Market Research
Deep primary and secondary research for market entry, pivots, or validation.
→ See: SMB SaaS, Digital Health
Competitive Intelligence
Landscape mapping, gap analysis, and pricing reconnaissance.
→ See: Quick Commerce, D2C Beauty
GTM & Buyer Strategy
ICP definition, buyer journey mapping, and channel prioritization.
→ See: DentOnly, Fintech
About
I help leaders navigate uncertainty—not by giving them more data, but by giving them clarity.
Startups and investment firms often drown in noise. My role is to filter that noise into structured systems and actionable frameworks. I focus on decision-ready research—stripping away academic fluff to get to the economic reality of a market.
Philosophy: If it doesn't help you make a decision, it's not research—it's trivia.
Discuss a Research Engagement
Typically respond within 24 hours.
tarak@tamaraiselvan.com